Was born in Melbourne, Australia (2018) with a desire to establish a brand that creates top tier quality fitness/lifestyle apparels and to represent both the fitness and hardstyle community in order to inspire and motivate athletes to reach their goals and ambitions.


The world of fitness is filled with people who are passionate and dedicated to their goals and strive to develop a solid work ethic in their everyday lives. However, we feel that the world of fitness lacks vigor, a sense of community and positive vibes which these qualities are reflected more in the hardstyle community. Therefore, we have established a brand that possesses the qualities of both the fitness & hardstyle community.

Because of this, our official tagline is:
Dream hard, Fight hard, Enjoy hard


Like your friendly local DDs, we deliver high quality and reliable gears.

Express Australian shipping

5-star rated by our tribe

Worldwide Shipping

Secure payment methods

Fast customer service support

Best music taste in the fitness industry